What to Subscribe to
You’re probably familiar with email newsletter subscriptions. If you’re like me, you’ll have a daily inbox battle with websites you’ve purchased from in the past, all trying to bombard you with 10% off offers, or updates on their latest news. There is however, some use to email newsletters. It’s taken me a while, but I’ve started to hone in on a select number of newsletters which I enjoy having land in my inbox.
I think there’s some real value to be had from seeing how other companies communicate with their customers and use email marketing to engage and drive custom to their sites. I’ve often opened an email newsletter and found a great visual, a cool layout or a quirky idea which has captured my attention. I make a mental note of these and plan to do similar things one day myself.
Beyond companies, I am also subscribed to a couple of independent bloggers and their newsletters.
Here’s a current list of my email subscriptions, this may well change over time:
Nir Eyal: http://www.nirandfar.com/
A good newsletter from the author of ‘Hooked’. Often includes links to really good articles he’s read recently on building habit forming products.
Shaa Wasmund: http://www.shaa.com/
Shaa Wasmund is the founder and driving force behind Smarta. She writes regular and thought provoking blogs, and often announces her latest talks and events through this newsletter and her blog.
Dreamstake Academy: http://www.dreamstake.net/academy
Good for hearing about the latest talks and workshops being put on in/around London by Dreamstake Academy.
Escape the City: http://www.escapethecity.org/
Good articles and a nice bulletin board of the latest alternative jobs going!
New Entrepreneurs Foundation: http://newentrepreneursfoundation.com/
Useful to keep an eye out and see what a polished piece of email marketing looks like from a modern startup at the top of their game.
(As per Spotify): Useful to keep an eye out and see what a polished piece of email marketing looks like from a modern startup at the top of their game.
Super Weekly Update (Biz Stone): https://super.me/
Probably my favourite newsletter at the moment (or the last edition was) – see bottom of the page.
The Strava newsletter and email updates are a brilliant example of a hook to get users re-engaged with your product. Each email gives a quick highlight of the activities your friends have been posting to the site, this makes you want to do the same, or at the very least click through and engage with the site.
LinkedIn Pulse / Updates: https://www.linkedin.com/
These can be hit and miss, but I’ve come across plenty of great articles that are relevant to my interests and the startup industry, just by browsing these LinkedIn Pulse newsletters.
3 Beards: http://3-beards.com/
Quite a fun newsletter, easy to digest, but lots going on. Great links to their new job noticeboard / site too.
City Unrulyversity: http://www.citystarters.co.uk/cityunruly
A great example of startup brilliantly engaging with their growing customer base:
Biz Stone (former co-founder of Twitter), recently launched his new photo and messaging app “Super”.
I’ve been a user since December 2014, and the last newsletter sent out to users was a very casual but well written and personal piece direct from Biz himself. In it, he gave some great insight into exactly what his team are doing right now, and the growth and enjoyment they’re experiencing from these early days. I think this is a great piece of communication from a startup, and highlights the value of engaging with your early customer base on a more personal level – I feel like I’m joining the team on their early journey!
Here’s a copy of the transcript (credit: Biz Stone, email@example.com)
Thanks to you, Super is growing and because it’s growing, it’s getting better. The more connected the network becomes the more interesting it becomes. That, plus when you post, they’re great. I’ve found myself sharing many a Super post to my Twitter account either because it’s particularly insightful or funny. Pro tip: swipe left to Share to other networks.
The team is currently in what we call “heads-down mode.” This just means that we’re cramming to get a big new feature launched for you to use. I’m not going to announce it until it has shipped but, I’m in love with this new feature. It adds so much more depth to Super without changing or complicating the simplicity I’ve grown to love (and hope you have too).
We are working really hard because once we came up with the idea, we just had to see it exist. Our deadline for shipping this powerful new feature is, officially, as soon as possible! Okay, I’ll stop teasing you with a feature that doesn’t exist yet, I couldn’t help myself. Thanks for your patience and continued use of Super, it drives us to build more cool stuff.
In other news, I’ll be attending SXSWi. If you are too, let’s maybe organize a cozy, Super meet-up so we can meet and chat. That’d be a lot of fun. Much of the Super team is going to SXSWi as well. We can talk about what you like about Super, what you hate about Super, ideas you have for Super, or, if you prefer, the weather. Who cares? I just wanna say hi and thanks.
Keep up the good work,
P.s. If you like cute dogs, be sure to follow EVERYDAYDUDE on Super. His dog, Leroy, is crazy cute. He’s so cute that companies contact Aaron (EVERYDAYDUDE) to use photos of him in their ads and stuff. Like this one: https://super.me/p/f2ij Aaron could probably make a living by getting an agent for his dog but he doesn’t because that’s not the way he rolls.