The Mom Test | Book Review
The Mom Test – Rob Fitzpatrick @robfitz
What’s it all about?
How to go about talking to your customers, more specifically how to ask the right questions and get the hidden thruths out of them which will help you improve your product(s) and business. The recurring tagline is based around the idea that asking someone (your mum, a friend, a prospective customer) if your idea or product is good, is a recipe for disaster. People can be biased and give you the answer they think you want, not the one you need! This book addresses this head on.
Who wrote it?
Rob Fitzpatrick – YCombinator alumnus, tech entrepreneur and partner at Founder Centric (http://www.foundercentric.com/) a startup education initiative based in London. Rob also writes on his own blog over at The Startup Toolkit (http://www.thestartuptoolkit.com).
Learning how to talk to customers – an essential part of customer development and the Lean Startup movement. This really is a quick and easy to read guide on how to avoid pitfalls, and get to actionable insight (golden nuggets of information!).
Long read / easy read?
Short read at about 135 pages. Really easy to pick up and revisit as many times as you need.